The Spanish Society of Obesity (SEEDO) organized the “The Day of Obesity” in Spain last
December 15. A highlight was dissemination of the importance of research on brown adipose
tissue activity, why it is protective for obesity and associated diseases, and how current
research envisage the identification of new tools for therapeutic activation of brown fat.
Ruben Cereijo and Marta Giralt from our research team organized an open session to public
volunteers for non-invasive assessment of brown fat activity using infrared thermography as
well as dissemination of the importance of brown fat in the premises of the Faculty of Biology in the University of Barcelona.

Francesc Villarroya acted as spokesman in a press conference in Madrid organized by SEEDO to highlight the current status and importance of brown adipose tissue research. The “Day of
Obesity” activities by SEEDO have had this year an outstanding coverage in the Spanish media, highlighting the importance of research to achieve successful therapeutic and preventive actions on obesity and the promising research involving brown fat.